Our Vision

Mission

To enable privately-held businesses to thrive by helping them to achieve dreams for their business, family, employees, community, and stakeholders by providing access to industry leaders, resources, networks, and education.

It is our hope that the Center for Private Business continues to be a catalyst for economic growth and deeply embedded in the social prosperity of our region and beyond.

Out Now! The 2025 Impact Report

This 20-page Impact Report highlights the work completed during the Fiscal Year of 2025 at the Center for Private Business. Read a letter from our Executive Director, Dana Alligood, meet the 56 New Members and Sponsors added during the year, and see our impact through programs, initiatives and campaigns!

2024 Impact Report

2023 Impact Report

2022 Impact Report

Celebrating

the success of privately held businesses across North Carolina.

Connecting

private business leaders with valuable and relevant resources and networks.

Educating

and equipping privately held and family businesses with tools to help them grow and sustain long term success.

Leveraging

Wake Forest University and the experience of the Center for Private Business' community.

Strengthening

relationships with students and privately held businesses through mentorship, job shadowing, internships and employment opportunities.

Partnerships are at the heart of our mission.

We are committed to growing and empowering a diverse community of leaders who strive to build better, more equitable businesses.

The Center for Private Business offers any underresourced business owner their first year of membership at no cost, as well as one participant’s Forum orientation fee at no cost. Your company’s second year membership dues ($1,500) will then go into a fund to support another underresourced business owner’s first year membership dues, creating a pay-it- forward model.

The Center Holds Strategic Partnerships With:

  • Hustle Winston-Salem
  • Reach Women’s Network
  • Foundation for the Carolinas
  • Center for Creative Economy
  • Winston Starts
  • The Diversity Movement
  • NXT/CLT