To enable privately held businesses to thrive by helping them to achieve dreams for their business, family, employees, community, and stakeholders by providing access to industry leaders, resources, networks, and education.


Model D.E.I Everyday

Bring Your Whole Self So We Can Learn and Grow Together

We are committed to growing and empowering a diverse community
of leaders who strive to build better, more equitable businesses.



It is our hope that the Center for Private Business continues to be a catalyst for economic growth and deeply embedded in the social prosperity of our region and beyond. We strive to fulfill our vision by:


the success of privately held businesses across North Carolina


private business leaders with valuable and relevant resources and networks


and equipping privately held and family businesses with tools to help them grow and sustain long term success


Wake Forest University and the experience of the CPB community


relationships with students and privately held businesses through mentorship, job shadowing, internships and employment opportunities


Our Focus

Succession Planning


Company Culture

Strategic Planning

Family Harmony

Leadership Development

Why Wake Forest University?

You do not have to have any affiliation to Wake Forest University to join the WFU Center for Private Business. Wake Forest University sees the Center for Private Business as fulfilling its mission of “Pro Humanitate” and as such, the Center does not raise money for WFU, nor does the University provide annual funding for the Center. The Center will not share your personal data with other University groups. We believe that privately held, and family held businesses are the backbone of the economy, and it is the Center’s mission to help these companies thrive.

Private Businesses are the Backbone of the American Economy

  • 35% of Fortune 500 companies are family-controlled
  • 90% of all business enterprises in North America are Family Businesses (according to the US Census Bureau)
  • 64% of U.S. gross domestic product comes from Family Businesses
  • 78% of all new job creation is driven by Family Businesses
  • 50% of all U.S. workers are employed by Small Businesses

So what’s next?

Let’s Go to Work Together